
Robinson's 2001 book, Out of Our Minds: Learning to be Creative (Wiley-Capstone), was described by Director magazine as "a truly mind-opening analysis of why we don’t get the best out of people at a time of punishing change." John Cleese said of it: ‘Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored in Western culture and especially in our educational systems.’[citation needed] The Element: How Finding Your Passion Changes Everything, was published in January 2009 by Penguin. The element refers to the experience of personal talent meeting personal passion. He argues that in this encounter, we feel most ourselves, most inspired, and achieve to our highest level. The book draws on the stories of creative artists such as Paul McCartney, 'Simpsons' creator Matt Groening, Meg Ryan, and physicist Richard Feynman to investigate this paradigm of success
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